THE CAMPAIGN
One brief. One creative direction. Every asset connected.
I turn D2C and lifestyle briefs into ad films, product visuals and social cutdowns. One creative direction, carried across the campaign.
IDEAS BROUGHT TO LIFE
WORK.
Different formats. Same idea.
From audience insight to final delivery, each project is designed to solve a creative challenge.
WHY ME
Proven results for every project, with a focus on design and funtionality.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like
Proven results for every project, with a focus on design and funtionality.
01
20+
02
95%
Successful projects completed
Proven results for every project, with a focus on design and funtionality.
Stephen cole.
The Burger co.
4
/5
Proven results for every project, with a focus on design and funtionality.
Jordan cole.
The Burger co.
4
/5
Proven results for every project, with a focus on design and funtionality.
Nina cole.
The Burger co.
4
/5
Proven results for every project, with a focus on design and funtionality.
Stephen cole.
The Burger co.
4
/5
Proven results for every project, with a focus on design and funtionality.
Working together.
SHOWREEL
Working together.
How we launch websites and marketing campaigns
IDEAS BROUGHT TO LIFE
APPROACH.
A simple framework that turns insights into creative people remember.
Your brand doesn't have a content problem. It has a thinking problem.
Your brand doesn't have a content problem. It has a thinking problem.
001
Research
Before anything gets made, I find out who this is actually for. Audience, market, cultural context, what they already believe, what they're aspiring toward. No visual decisions happen at this stage. Just the questions everything after has to answer to
002
Ideation
Research becomes an archetype, then an archetype becomes one idea. A single sentence that explains why this ad or film needs to exist. If it can't be said in one sentence, it isn't ready to move forward yet.
003
Concept
The idea gets an angle. DDB-style ad development, copywriting that carries the tone, the actual thinking that separates a strategic ad from a pretty one. This is where most of the real work happens, long before a tool opens.
004
Execution
Art direction, moodboard, character generation, storyboarding, then AI production. The tool enters here, last, not first. By this stage, the decisions are already made. AI just executes them.
005
Delivery
Edit, pacing, sound, the final polish that makes something feel finished instead of generated. The part most people skip, and the part that decides whether it holds attention past the first two seconds.
Idea first. Everything else follows.
Idea first. Everything else follows.
